shop_home.png

shop.playaway.com

shop.playaway.com is the e-commerce site for the Playaway Products Group at Findaway. The site sells all Playaway products to librarians across the United States and Canada.

Visit the e-commerce site.

My role

Design e-commerce site

UI/UX of My Account feature

Art direct product photography

Results

E-commerce revenue grew 23% from 2018 to 2019

13% revenue growth in total from 2018 to 2019

Successfully integrated two new products into site in two years

Accounting for adding and removing products

Playaway’s product offerings vary greatly each year, and introduce new products fast, while also sunsetting products. We created a homepage with a responsive Product Feature Box for each product to accommodate this. We can now easily add and remove products at a moment’s notice.

 
Screen Shot 2020-11-01 at 8.06.27 PM.png
shop_banners.png
 

A single marketing banner, always

Before our redesign, our site used a homepage slider for banners that ended up being a catch all for all marketing aspects. Our analytics proved that our users never navigated through the slider. After experimenting with adjusting timing and slider controls, we ultimately decided to only have one banner show on the homepage. This helps us focus our marketing efforts on one intentional choice every few months.

New product photography

Before, we were using renders of all our products on our site. We wanted to have our site use photography of our products on our homepage to help further explain what our products are. My role was to concept how each product will look for the shoot.

A customer hub for our users

In 2020 we launched our My Account page. This page houses all the crucial information a librarian would need for their library system’s account — what kind of discount they’re qualified for, how much money they have left in their monthly SOP, their order history, all the users in their system, and much more to come in 2021.

 
shop_my_account.png
Previous
Previous

Launchpad Reading Academy

Next
Next

Findaway.com