Launchpad Reading Academy

My role

Develop Reading Academy brand and brand assets

Design app screens for Launchpad tablet

Print design of packaging insert

Design marketing page

Integrate Launchpad Reading Academy into e-commerce site shop.playaway.com

Results

Largest first quarter sales of a sub-brand product in Playaway history

Plans of new collection slated for 2021 due to early success

App Screens

Creating a new sub brand underneath the existing Launchpad gave us an opportunity to edit the app screens of the current Launchpad experience. My role was to update new launch screens to integrate Reading Academy into the Launchpad tablet and update the Choose Your Character screens.

Start screen of tablet. Tablet randomizes between 8 characters to show at start.

Continue screen. User has choice to continue with experience already made, or Reset game for circulation purposes.

Parent Portal screen. Gives information on how long a child has used the tablet, what subjects within the app they've completed, and a contact us box.

Insert Packaging

Launchpad Reading Academy is a circulation product within libraries. The packaging of the product is an important aspect of the brand design since a majority of our patrons discover our products through browsing. We wanted to create packaging that looks like a premium, educational collection on library shelves. Our insert has a bright purple and orange gradient, with a gold seal signifying the collection on both front and spine of the package to reflect the tone.

Back, spine and front of the final packaging insert design.

Web presence

Adding a sub brand to Launchpad meant updating Playaway’s marketing sites. We updated the sites to ensure Reading Academy is a main sub brand, but does not overshadow the Launchpad product itself.

Visit the marketing site.

Homepage of e-commerce site announcing Reading Academy