Hearing and seeing words at the same time can improve reading success rates in children. Wonderbook is the latest product within the Playaway Products Group that helps kids learn to read. Wonderbook is a print book with an audiobook device attached to the inside cover, and circulates in libraries within the U.S. and Canada. The collection spans from picture books to chapter books, so kids ages 3+ can start experiencing Wonderbook.
Wonderbook
My role
Design product teaser site page
Integrate Wonerderbook into Playaway.com Marketing Site
Integrate Wonderbook into e-commerce site, shop.playaway.com
Product Design
Videography/Motion Graphics
Art direct lifestyle and product photography shoots
Aide in brand design and marketing collateral
Results
Wonderbook awarded 2020 Mom’s Choice Award
Most successful marketing campaign at Playaway with 900+ new client leads
Best performing marketing site for Playaway, with an average of users visiting site for 4.5 minutes
Original concept drawings
Product design
Wonderbook is a circulation product for libraries, therefore the design needed to be both eye-catching that users can discover while browsing, but also durable enough to endure hundreds of check-outs between library patrons. My role was to identify the best shape for the device that is attached to our books, and make sure the button color, shape and size are appropriate for the brand.
Product testing
Once we had the first Wonderbook product build, we tested the product on Findawayers’ kids. My role in the user testing phase was to collect kids and parents’ responses, and then suggest any changes from the Creative Team’s perspective. Changes that were made at this phase include response timing of audio cues, and more prominent How-To stickers for older users and adults for easier understanding of device instructions.
Art Direction for Photography
I’ve had the opportunity to art direct three photoshoots for Wonderbook: two product photography shoots and one lifestyle shoot. In these shoots, my role is to concept angles and environments before the shoot, aide our photographer in setting up shots, selecting books for photography, and coordinating location, talent, and props.
Lifestyle Photographer - Molly Watson Photography
Product Photographer - Karen Ollis Photo
Product launch
In March 2019 we launched Wonderbook with a new marketing page, integration into our e-commerce experience, released an introduction video, and multiple marketing collateral to follow.
Wonderbook launch video. Created using stop-motion photography of our Wonderbooks.
Wonderbook's marketing page
Infographic mailer for customers and library patrons.
Product page on e-commerce site
Email design
Email design
Social post
Wonderbook Creations Videography
Wonderbook Creations are Wonderbooks published in-house at Findaway. Since we have complete control over how we can marketing our own published books, we’ve created a series of Meet the Characters for these books. Once a week, I build a new Meet the Character video (fun fact, I’m narrating these videos, too!).
Meet Jim from the Wonderbook Creation, Treasure Island
Meet Mary from the Wonderbook Creation, The Secret Garden